Bharti Airtel has surprised its vast user base with a first-of-its-kind tech partnership in India. The telecom giant is now offering its 360 million customers—across mobile, broadband, and DTH services—a free, 12‑month subscription to Perplexity Pro, typically valued at ₹17,000. This groundbreaking collaboration marks Perplexity’s debut full-year subscription tie-up with an Indian telecom provider.
What’s in the Perplexity Pro Package?
Perplexity Pro goes beyond standard AI search tools. It delivers a suite of premium capabilities, including:
- Unlimited daily pro searches
- Access to advanced models like GPT‑4.1, Claude, and others
- File uploading and analysis support
- Image generation features
- Perplexity Labs—a creative playground for ideation, planning, and prototyping.
This suite of tools transforms the platform into a powerful AI workspace for users across demographics.
Who Stands to Benefit?
- Students can perform quick, citation-backed research and explore structured learning workflows.
- Working professionals can streamline tasks, generate summaries, or leverage AI for smarter decision-making.
- Even daily users like homemakers can get instant, useful suggestions for daily activities and household decisions.
How to Activate Your Free Subscription
- Install and open the Airtel Thanks app on your Android or iOS device.
- Go to the “Rewards & OTT” or “Discover Airtel Thanks” section.
- Look for the Perplexity Pro offer banner (“Get 12 Months Free”) and tap “Claim Now.”
- Sign in or register with Perplexity (via email, Google, or Apple ID).
- Enjoy seamless access to all Pro features—without entering payment details.
This offer is available to prepaid, postpaid, and broadband users.
Offer Validity Window
You can claim the free Perplexity Pro offer from July 17, 2025, through January 17, 2026. The 12-month subscription starts from the date of activation.
Why This Partnership Matters
- Airtel is widening the AI landscape making advanced generative AI tools accessible to millions for free.
- For Perplexity, this marks its first telecom partnership in India, catalyzing wide-scale adoption in South Asia.
- This move aligns with Google’s recent offering of Gemini Pro to students, putting India at the forefront of mass access to AI-powered learning.
Benefits Overview
| Feature | What You Get |
|---|---|
| Free for 12 Months | Save ₹17,000 on a premium search & AI toolkit |
| Advanced AI Models | GPT‑4.1, Claude, Grok, and more |
| Research Support | File upload, deep dives, Perplexity Labs |
| Cross-device Access | Mobile, tablet, desktop, and browser compatibility |
Final Take
This is more than a promotional offer. It’s a strategic push to democratize AI. Airtel users—even those who previously had limited exposure to such tools—can now enjoy professional-grade AI search and productivity resources, stress-free.
If you’re an Airtel customer, this is an opportunity to level up your digital toolkit effortlessly.
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